Mr Amiya Basu is
currently a Professor at Syracuse University, Whitman school of Management
where he teaches marketing. He is interested in all areas of quantitative
research in marketing. His current research interests include service quality evaluation,
pricing, direct marketing, and salesforce compensation. He received the 1985
John D.C. Little award from the INFORMS College of Marketing. He completed his
PhD in Marketing, decision sciences and Business from the Stanford University
Graduate school of Business from 1979-1983.
